The art of collecting art

Art possesses an unparalleled power, capable of evoking profound emotions, stimulating critical reflection, and unveiling new perspectives on the world around us. But what does it truly mean to own a work of art? What lies beneath the surface of the act of collecting? The exhibition “From Cindy Sherman to Francesco Vezzoli: 80 Contemporary Artists,” held at Palazzo Reale in Milan from March 7th to May 4th, 2025, provides a unique opportunity to address these very questions.

This exposition, showcasing a selection of works from the Giuseppe Iannaccone collection, is more than just a display of artistic creations; it is an invitation to explore the world of collecting and to understand its intrinsic value. It prompts us to consider the role of the collector, the beauty of curating an art collection, and how this passion can enrich one’s life with unparalleled experiences.

Cindy Sherman
On show at Palazzo Reale - Milan - “Da Cindy Sherman a Francesco Vezzoli. 80 artisti contemporanei”
Courtesy: Collezione Giuseppe Iannaccone, Palazzo Reale, Milano

Giuseppe Iannaccone: an example of passion and vision

The figure of Giuseppe Iannaccone, a passionate and forward-thinking collector, emerges strongly from the exhibition at Palazzo Reale. His collection, born from a deep love for art and an insatiable curiosity, stands as a testament to how personal passion can evolve into a far-reaching cultural project.

Iannaccone has skillfully recognized the value of artists often marginalized-outsiders who did not conform to artistic conventions. His collection, spanning from the 1930s to the boldest contemporary art, is a journey in search of deep emotions, of “strong shocks that touch the heart,” as he himself has stated. His sensitivity has allowed him to curate a body of works that converse with one another, illuminate each other, and open up new interpretations.

Iannaccone’s decision to share his collection with the public by opening the doors of Palazzo Reale is a generous gesture and an example of how collecting can help promote art and culture. His figure inspires us to look beyond the surface of artworks and uncover the stories hidden within them.

Luigi Ontani
On show at Palazzo Reale - Milan - “Da Cindy Sherman a Francesco Vezzoli. 80 artisti contemporanei”
Courtesy: Collezione Giuseppe Iannaccone, Palazzo Reale, Milano

Buying art for your collection

Collecting art is not merely an aesthetic activity, but an experience that enriches life in many ways. It means surrounding oneself with beauty, nourishing the mind, and giving voice to the soul. It means connecting with a world of creativity, history, and emotion.

However, collecting works of art can also be a highly intelligent investment. As demonstrated by Giuseppe Iannaccone’s collection, a careful approach and a deep understanding of the market can lead to significant financial returns. The works of artists such as Cindy Sherman, Francesco Vezzoli, and Nan Goldin – just to name a few – have seen their value grow over time, becoming valuable assets not only from an aesthetic standpoint but also from an economic one.

Francesco Vezzoli
On show at Palazzo Reale - Milan - “Da Cindy Sherman a Francesco Vezzoli. 80 artisti contemporanei”
Courtesy: Collezione Giuseppe Iannaccone, Palazzo Reale, Milano

Investing in art means believing in the talent of artists, supporting culture, and contributing to the preservation of artistic heritage. It also means diversifying one’s portfolio, protecting capital, and achieving potential long-term gains.

It is important to emphasize that art, like any form of investment, requires a deep understanding of the market, a thorough evaluation of works, and professional guidance. However, with the right expertise and genuine passion, collecting art can become both a rewarding and profitable experience.